Two more magic words: Massage Therapists
I've been geeking out on market research as I continue my work with Laura Agar, business coach and mentor to health and life coaches who want to get more clients, grow their businesses, and live their best lives while they do it. Her niche speaks directly to highly sensitive, heart-centered and neurodivergent health and life coaches (quite specific!).
As part of my 90-day plan penned by Laura, October's charge for me has been Niche & Messaging. This is really foundational and deep work that truly guides all content, visibility and reach efforts in a business.
Last time I wrote you, I shared the niche reveal of yoga teachers.
However, after new one-on-one conversations, voice notes and DMs with eight practitioners, I've gained greater clarity on the people I help, how I define them, the problems they experience, and what solutions I offer (and would like to offer) toward the transformation they seek.
It turns out it's time to name massage therapists as part of my niche.
My working broad headline niche statement is now the following:
I help yoga teachers and massage therapists stop trading hands-on time for money by growing their income online.
It's not to say that I wouldn't help adjacent embodied practitioners and creatives in the healing arts space. My people include bodyworkers, dance teachers, somatic coaches, movement practitioners, credentialed professionals, and other wellness providers who are hands-on and have a deep propensity for the offline experience and the in-person connection.
I can't wait to slowly update my messaging and channel from this voice. You will see that my website, offers, and marketing will be getting some revamps as 2026 concludes.
